over 15 years experience

early adopter


embraces buffoonery banter and checks my ego at the front gate
refined my survival skills

adaptable skills

encourages others to get excited about change
and inspires them to generate new ideas that improve existing products.
creative problem solver

commercially savvy

breathes new life into existing products that enlivens the brand
For today's consumers it's the norm to be

living in an always on, souped up connected and instantly informed world.

They’re used to ‘free’ and ‘open’. Its power to the customer all day everyday – which means exciting desired behaviours have become harder than ever before. These days, you have to earn it; one unblemished execution at a time.

Watch out guys

women are more likely to stalk online

Gone are the days when all you had to worry about was someone checking your answering machine by accident… I reckon you didn’t stalk me offline but were digitally assisted and because you are here, I know you are going to check me out on Facebook, Linkedin, Google.

Tracey Smith has worked in the digital world for over 15 years with progressive experience in digital marketing, product management and customer experience, I’ve become a passionate advocate for the end user and feel most at home as a champion in converging business and consumer goals when collaborating on digital projects. Acquainted to being on the front line in the fast paced world of digital media, I’ve refined my survival skills of translating digital concepts into real tangible products that drive measurable results.

During my career I’ve gained vast experience working on large-scale, high- profile initiatives, resulting in a reputation described by colleagues as “gets it done” style with the ability to self-direct and prioritise against an array of initiatives. I hit the ground running with limited structure – a self-starter. Accomplished at digital development and operations, project management and collaborating effectively with stakeholders, vendors and clients through relationship building, influencing and leading.

My passion for innovative technology and creative problem solving has been an asset to organisations who want to push technology boundaries or breathe new life into existing products that enlivens the brand. I thrive in a company that encourages others to get excited about change and inspires them to generate new ideas that improve existing products.

I have adaptable skills, are creative, resilient, commercially savvy and can drive change. I am an early adopter and creative thought leader who embraces buffoonery banter and checks my ego at the front gate.

A little extra

Skills

Accomplished at creative development, website/touch point operations, enterprise platform management, project management, and collaborating effectively with stakeholders, vendors and clients.

  • » Stakeholder, change and benefits management
  • » Digital & social marketing
  • » Product and content management
  • » Project management
  • » Digital strategy
  • » Digital design and development
  • » Search engine optimisation
  • » Customer acquisition, retention and conversion
  • » Mapping and mining digital sales chains/pipelines
  • » Defining, tracking, analysing and communicating expected performance improvements
  • » Business process modelling, proof-of-concept development and testing
  • » Business policy analysis and development

Relationship Management

Build and maintain internal and external relationships by communicating, influencing, presenting, negotiating and establishing a high degree of credibility and integrity.

Lead

Lead cross functional teams towards a common goal and build a high performing team.

Development

Experienced in delivering client-focused solutions which solve business problems and customer needs, increasing customer engagement and driving profitable growth.

Project Management

Ability to manage multiple projects while paying attention to detail.

Digital Knowledge

Understand online communities and success factors for driving results.

Principles and Practice

Experience in customer journey and mapping plus implementation of analytics, conversion and optimisation, and analysis.

Commercial Acumen

Translate business requirements into strategies.